Uber's ride-hailing app has introduced a women preference feature that lets female riders connect with women drivers, set to pilot in select U.S. cities. Women riders will see an option for women drivers when requesting rides, while women drivers can choose to accept requests only from female riders. Safety has been a concern for ride-hailing companies, fueled by incidents of assaults. Uber's safety report indicated a rise in physical assault fatalities from 2021 to 2022, prompting new safety features. Since 2017, reported sexual assaults have declined, highlighting the impact of safety measures implemented by the company.
After six years of offering female rider preferences in 40 countries, Uber is set to pilot the feature in the United States, specifically in Detroit, Los Angeles, and San Francisco.
The feature allows female riders to opt for women drivers, thus enhancing their chances of a match, while drivers can switch settings to receive trip requests from all riders.
Ride-hailing safety is a persistent issue, exacerbated by reports of sexual assaults and fatalities, which prompted Uber to introduce additional safety features.
Uber reported 5,981 sexual assaults from 2017 to 2021, but incidents have decreased since data reporting began, indicating improvement in safety measures.
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