Framing is a cognitive process impacting judgment and decision-making in psychology, where the presentation of information affects choices. For instance, framing treatment options in terms of survival rates rather than mortality rates significantly influences patient decisions regarding cancer treatment. This cognitive bias leads individuals to respond differently depending on whether a situation is framed positively or negatively. Additionally, framing also affects the understanding and appreciation of visual art, demonstrating its importance beyond psychology.
We are prone to a kind of cognitive bias, where the salience of certain features, or the stress on positive or negative outcomes, influences our response.
Framing significantly influences the choice of cancer treatment by altering how options are presented, such as emphasizing survival rates versus mortality rates.
Patients often prefer a treatment framed in terms of the probability of living rather than dying, even if the underlying statistics are identical.
Framing also plays a role in visual art - affecting both the understanding and appreciation of a work of art.
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