"When the Fitzroy landmark, The MacRobertson's Chocolate Factory (built ~1900's), was converted between 1998 and 2003, it became an early and local example of the industrial apartment building typology. Rather than delivering a series of homogenous, standardised units, the redevelopment divided the amalgamation of warehouse spaces into a series of apartment 'shells' surrounding a voluminous central atrium."
"The 'shells' were sold to owners with the most minimal amenities, no more than a connection point for plumbing, fire services, and power, with the understanding that occupants would be responsible for their own internal fit-out."
The MacRobertson's Chocolate Factory in Fitzroy, built around 1900, underwent conversion between 1998 and 2003 into an early example of industrial apartment building typology. Rather than creating standardized units, the redevelopment transformed warehouse spaces into individual apartment shells arranged around a voluminous central atrium. These shells were sold with minimal amenities—only connection points for plumbing, fire services, and power—placing responsibility on occupants for their own internal fit-out and customization. This approach represented an innovative adaptive reuse strategy that prioritized flexibility and individual design over uniform development.
Read at www.archdaily.com
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