#ad-context-protocol

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Marketing tech
fromDigiday
4 days ago

News Corp-owned U.K. tabloid The Sun is building an AI agent for its programmatic business

The Sun is developing an in-house AI agent to communicate with buy-side agents for programmatic advertising to remain competitive as agentic media buying grows.
Marketing tech
fromExchangewire
1 week ago

What the Ad Tech Industry Makes of the AdCP Agentic AI Standard

Ad Context Protocol standardises agent-to-agent and agent-to-platform communication to unify ad tech, streamline integrations, and enable automated campaign planning and optimisation.
Marketing tech
fromExchangewire
1 week ago

Can You Vibe Target in the Outcomes Era?

Agentic advertising uses AI-driven vibe targeting and Ad Context Protocol to enable conversational audience specification and automated ad trading alongside outcomes-based measurement.
fromAdExchanger
2 weeks ago

The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand | AdExchanger

With the protocols that AdCP has in mind, an advertiser might be able to begin an agentic campaign with the prompt like, "I want to find women who are interested in rock climbing in the UK," Coghlan told reporters. That request would go to publisher and platform agents (the agents of sales agents), which could respond with the types of inventory packages and audiences that fit the bill.
Marketing tech
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