#ad-engagement

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Television
fromThe Drum
1 week ago

Consumers are embracing advertising on TV streaming services, report reveals

Free, ad-supported streaming (AVOD/FAST) now leads viewer ad engagement as consumers accept ads when clear value is offered, and streaming viewing surpasses linear.
Marketing
fromMarTech
2 months ago

How the new attention standards turn feeling into data | MarTech

Attention measurement complements viewability by revealing how people actually experience ads, enabling diagnostic insights to optimize creative and link exposure to outcomes.
fromBusiness Insider
3 months ago

This CEO holds a 'Thinking Week' every quarter and cancels normal work. The payoff is huge, he says.

It's really good to press the reset button. So, in 2023, I brought it to the team and said, "Why don't we give everyone time to test this new Thinking Week? If it doesn't work, awesome. But if it does, we'll continue it." Obviously, we have to continue to serve our customers, but internal meetings were canceled, and all non-essential, outward-facing meetings were canceled, as well.
Productivity
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