Marketing techfromIndiegraf3 months agoBuilding a Sustainable Routine for Ad Sales Success - Indiegraf ExpertsDeveloping a consistent ad sales routine is essential for steady revenue generation.
Marketing techfromIndiegraf3 months agoBuilding a Sustainable Routine for Ad Sales Success - Indiegraf ExpertsDeveloping a consistent ad sales routine is essential for steady revenue generation.
Marketing techfromTheWrap5 days agoTelevisaUnivision US Ad Sales President Donna Speciale Steps DownDonna Speciale is stepping down as U.S. ad sales president at TelevisaUnivision, to be succeeded by Tim Natividad.
Marketing techfromAdweek2 weeks agoWBD Ad Leaders Explain How IP Like Harry Potter Adds to Adtech WizardryWBD is enhancing ad buyer connections through innovative tools and IP partnerships.
fromDigiday1 month agoWTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary KupferbergA joint business plan (JBP) is a strategic agreement between two parties, crucial for alignment and accountability in retail media negotiations.Media industry
Media industryfromDigiday2 months agoFuture of TV Briefing: The programmatic state of play for this year's TV and streaming upfront marketProgrammatic advertising increasingly influences upfront commitments, yet conflicting preferences between buyers and sellers complicate the landscape.
Marketing techfromAdExchanger8 months agoCan Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchangerParamount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
