#ad-spending tag

Marketers and agencies grapple with divisions over who controls retail media spend

Executive dysfunction hinders brand advertisers' management of retail media investments despite rapid growth in the segment.

fromThe Drum

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.

Marketers and agencies grapple with divisions over who controls retail media spend

Executive dysfunction hinders brand advertisers' management of retail media investments despite rapid growth in the segment.

fromThe Drum

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.

Media industry

Madison and Wall's Brian Wieser warns: the U.S. ad market is up, but the cliff's still there

7 months ago

Marketing

2024 was a trillion dollar year that signals slower days ahead

Media industry

Madison and Wall's Brian Wieser warns: the U.S. ad market is up, but the cliff's still there

7 months ago

Marketing

2024 was a trillion dollar year that signals slower days ahead

more#digital-advertising

#artificial-intelligence

fromEntrepreneur

The Stock Scaring Google, Meta, & NVIDIA | Entrepreneur

Artificial intelligence is reshaping industries, with Nvidia and Alphabet positioned to benefit.

The shift towards open web advertising is gaining momentum as privacy concerns grow.

fromwww.morningstar.com

2 months ago

After Earnings, Is META Stock a Buy, a Sell, or Fairly Valued?

Meta's strong first-quarter earnings demonstrate resilience in ad spending amid macro headwinds.

The company's investment in AI-driven ad targeting enhances profitability and return on ad spending.

fromEntrepreneur

The Stock Scaring Google, Meta, & NVIDIA | Entrepreneur

Artificial intelligence is reshaping industries, with Nvidia and Alphabet positioned to benefit.

The shift towards open web advertising is gaining momentum as privacy concerns grow.

more#artificial-intelligence

fromwww.morningstar.com

2 months ago

After Earnings, Is META Stock a Buy, a Sell, or Fairly Valued?

Meta's strong first-quarter earnings demonstrate resilience in ad spending amid macro headwinds.

The company's investment in AI-driven ad targeting enhances profitability and return on ad spending.

fromObserver

2 months ago

Google Faces Losing Temu and Shein Ad Revenue Due to China Tariffs

Alphabet's business model has protected it from tariffs, reporting significant revenue and profit increases in Q1 2025.

fromModern Retail

3 months ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Increasing ad spend in retail media networks prompts concerns about transparency in negotiations.

Advertisers are pulling back due to perceived unfair negotiation processes.

fromEMARKETER

Google's sway over search continues

Google holds a commanding 87.3% of US search referral traffic, making its dominance clear.

Podcast

fromRAIN News

Podcast ad spend +19% - benchmark metrics from Magellan AI

Podcast advertising saw a significant increase in spending, with a 33% rise in Q4 2024.

The report highlights the stability of top advertisers, with many consistent names from previous quarters.

fromZacks Investment Research