#ad-strategy

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Marketing
fromThe Drum
2 hours ago

Is your ad campaign garbage? Read this

OOH advertising can be effective when executed thoughtfully, with clear purpose, targeted creative, and cross-channel integration; otherwise media buys risk being 'garbage'.
Marketing tech
fromForbes
1 day ago

Super Bowl Ads Hit $10 Million As Brands Chase AI Attention

Brands are optimizing Super Bowl ads to influence AI chatbots as well as human viewers, driving higher ad prices and new storytelling strategies.
E-Commerce
fromDigiday
6 months ago

TikTok invests in growing team to build out search ads as spending grows

TikTok's search advertising initiative is gaining traction as the company prioritizes its integration into the core ads business.
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