#ad-ux

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#google-search #ads #accidental-clicks #search-ads #sponsored-label #shopping-ads #bing #microsoft-advertising
Marketing tech
fromSearch Engine Roundtable
15 hours ago

Google's New Search Ad Layout Is Causing Accidentally Clicks

Google's new grouped "Sponsored results" layout causes confusion and increases accidental ad clicks, especially for navigational queries, potentially boosting ad revenue.
fromSearch Engine Roundtable
1 month ago

Bing Testing Link Icons In Sitelinks

Microsoft is testing putting link icons in the sitelinks carousel buttons within the Bing search ads from Microsoft Advertising. Normally, you'd just see the carousel of sitelinks below the search snippet but here Microsoft is testing adding a link icon to them. This test was spotted by Sachin Patel who posted a couple of examples on X - here is one of those examples: Here are more:
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