#advertising-challenges

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fromInvestopedia
7 hours ago

Here's What You Need to Know Ahead of Google Parent Alphabet's Earnings Today

Alphabet is set to post second-quarter earnings, with expected cloud revenue growth of 26% year-over-year driven by strong enterprise demand and AI momentum.
US news
fromFuturism
1 week ago

We Just Got a Major Clue About Why Twitter's CEO Suddenly Left This Week

Yaccarino's management style involved polished presentations and diplomacy to regain advertisers after Musk's takeover, while Musk favored fast, informal communication and off-the-cuff remarks.
US politics
fromAdExchanger
1 week ago

Buying Ads In The Rabbit Hole | AdExchanger

Programmatic buyers should adapt to modern media buying challenges as they now navigate an expansive landscape filled with unexpected ad placements across millions of channels.
E-Commerce
#linda-yaccarino
fromFortune
2 weeks ago
US politics

What analysts are saying about Linda Yaccarino's X tenure: 'It was clear from the start that she was being set up to fail'

fromFortune
2 weeks ago
US politics

What analysts are saying about Linda Yaccarino's X tenure: 'It was clear from the start that she was being set up to fail'

fromAdExchanger
2 weeks ago

The 'Taboo' Of Women's Health Care Advertising Complicates Access To Treatment | AdExchanger

HerMD's ads were getting rejected and removed from social platforms due to supposedly inappropriate content, like using the words "menopause" and "sexual health."
Health
#consumer-behavior
Media industry
fromExchangewire
2 months ago

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

CTV advertising is rapidly evolving but facing significant challenges such as transparency issues and wasted ad spend.
Media industry
fromExchangewire
2 months ago

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

CTV advertising is rapidly evolving but facing significant challenges such as transparency issues and wasted ad spend.
Growth hacking
fromVariety
2 months ago

Snap Delivers Q1 Earnings Beat as Snapchat Tops 900M Monthly Users, Withholds Guidance Given Economic 'Uncertainty'

Snap reached over 900 million monthly active users in Q1, showing growth despite facing advertising challenges.
fromCreative Bloq
3 months ago

These perfume ads are the wildest of a seriously strange genre

"A pretty reliable heuristic I have found is that the more baffling, alienating and nonsensical the advert is, the more likely it is to be a perfume ad."
Wine
Marketing tech
fromEMARKETER
4 months ago

Why retail media CTV campaigns are so hard to track

Advertisers face significant challenges combining Connected TV with retail media networks due to fragmentation and measurement issues.
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