#advertising-industry-transformation

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Marketing tech
fromDigiday
17 hours ago

Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established

Artificial intelligence is fundamentally reshaping advertising through media creation, distribution, and monetization, but the industry lacks clarity on specific outcomes.
Marketing tech
fromThe Drum
1 week ago

How generative AI will change marketing

Generative AI has fundamentally transformed advertising strategy, operations, and practices since ChatGPT's 2022 release, while creating significant legal and ethical challenges for agencies and brands.
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