#advertising-metrics

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Marketing tech
fromDigiday
22 hours ago

Future of TV Briefing: The upfront glossary, 2026 edition

The upfront advertising market features unique terminology and concepts that shape negotiations between buyers and sellers.
Podcast
fromRAIN News
1 week ago

Real results and an attribution void: Podscribe benchmark report

Podscribe's Performance Benchmark Report reveals key insights and trends in audio advertising for Q1, highlighting podcasting and streaming audio metrics.
Marketing
from3blmedia
1 month ago

"AI Can't Quote Coverage You Never Generated."

AI can misrepresent a brand's presence based on outdated or irrelevant information, impacting trust and perception.
#netflix
fromAol
5 months ago
Marketing tech

Netflix says ads reached 190 million viewers in October as company rolls out new metric

fromAol
5 months ago
Marketing tech

Netflix says ads reached 190 million viewers in October as company rolls out new metric

more#netflix
fromSocial Media Today
8 months ago

Getting Started With Google Ads [Infographic]

Google Ads can be a powerful tool for businesses, but understanding when to start and how to conduct keyword research is crucial for campaign effectiveness.
Marketing
E-Commerce
fromExchangewire
10 months ago

Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

Google's Offerwall provides new revenue opportunities for publishers through diverse monetisation options.
IAB's framework enhances standardisation in gaming ad metrics for better advertising effectiveness.
fromDigiday
11 months ago

WTF is AI slop doing to warp media metrics?

"AI slop is the next iteration of MFA; it is easier than ever to proliferate millions, and millions, and trillions of pages in any given day."
Artificial intelligence
Media industry
fromThe Drum
1 year ago

Volta's new charge: how Shell-backed EV screens are turning retail media on its head

Volta Media is evolving its digital out-of-home advertising approach to enhance visibility and measurable results in retail locations.
Media industry
fromDigiday
1 year ago

Future of TV Briefing: CTV advertisers fail to reach 80% of households

CTV advertising is reaching only 19.6% of households, indicating significant audience fragmentation.
The frequency of ad exposure per household is showing slight stability, despite reaching fewer viewers.
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