Media industryfromDigiday1 week agoMedia Briefing: Publishers rewire sales teams for the outcomes eraSales teams are increasingly focused on client success and performance outcomes rather than traditional ad sales models.
MarketingfromThe Drum3 months agoAdvertisers turn to performance-based remuneration for ad agenciesMarketers increasingly adopt performance-based remuneration with agencies to boost value, transparency, and alignment; output-based fees as main contracts rose to 28%.
fromDigiday8 months agoIs AI undermining agencies' client relationships or reinforcing agencies' roles?"A lot of it hinges on [the question of] 'Should I pay my agency to take on these challenges and put the cost there, or do I do it myself?'"Artificial intelligence