Instagram's definition of "good" shifted: authenticity and trust now matter more than polished production; simple, imperfect posts often outperform high-production content.
Newsrooms become talent hubs for vertical video journalists
Audiences gravitate toward consistent human creators in vertical short-form video, increasing the value of human-led news discovery over abstract newsroom brands as AI rises.
As AI commoditizes technical skills, perceived personal and institutional trust becomes the primary differentiator driving corporate value and competitiveness.