Google execs consistently claim that Advanced Information Outputs (AIOs) distribute traffic across more sites, but this assertion is misleading. Despite fewer clicks on ads, Google maintains profitability, benefiting from greater demand across diverse search queries, a dynamic supported by Smart Bidding which enables control over broader keyword strategies. A prominent concern arises with AIOs cannibalizing high-intent keywords, an issue highlighted by industry specialists while Google seemingly perpetuates revenue targets through these automated systems.
Corsi noted that her focus at Cannes Lions is on meaningful engagements rather than the typical celebratory activities, emphasizing the need for substantial discussions in marketing.
"The future of AI at ODSC East 2025 showcases trending innovations such as agentic AI, GraphRAG, and enterprise-ready GenAI, promising transformative impacts on the industry."
The overwhelming influx of new AI models has created a naming chaos, making it difficult for users to differentiate between them and ultimately leading to a hierarchy of confusion.