#aio

#aio

Zero search occurs when people find information or make decisions without performing a conventional search. Instead, they ask AI platforms like ChatGPT, Perplexity or Gemini to synthesize and explain what they want to know. These tools no longer provide a list of links. They deliver synthesized, conversational responses that blend data, opinions and relevance. In doing so, they're becoming the new entry point to brand awareness.

John Mueller noted that "the higher the urgency, and the stronger the push of new acronyms, the more likely they're just making spam and scamming."