#alcohol-industry

#alcohol-industry

It's not news that many of the alcohol industry's brand managers seek to bring their products to cities where they themselves don't actually live. These people often live in cities like New York and Los Angeles and commute to smaller cities across the country in an attempt to integrate their brands. But while doing so, they often market through the lens of what's working in their home cities, not necessarily through the lens of what people in their target markets are actually doing.

America will have to wait for the new creamy version of Magic Rabbit chocolate and peanut butter-flavored whiskey. The liquor's planned January debut is another casualty of the government shutdown, which has ground to a halt Treasury Department approvals alcoholic beverage makers must obtain before introducing a new product or making changes to their recipes or labels. The consequences extend from delays in the availability of some craft breweries' Christmas beers and new California wines to the forced postponement of new herb-flavored hard seltzers.

Gabaldon emphasized the need for legacy brands to evolve while maintaining authenticity, stating it's about adapting without sacrificing their heritage. Collaborations serve as bridges to connect with cultural icons and modern consumers.

The Toasts not Tariffs Coalition warned that tariffs could result in a $2 billion sales loss during the holiday season, affecting 25,000 American jobs.

The Distilled Spirits Council reports domestic whiskey sales grew from $1.3 billion in 2003 to $5.27 billion in 2023, a roughly 300% increase.

Costco's Napa Valley store boasts the largest wine selection in the chain, featuring over 174 unique SKUs, making it a destination for wine lovers.