Amazon is going all in with a new line of affordable grocery products as a way to compete against major supermarket chains. The company's brand, Amazon Grocery, offers more than 1,000 products across various categories. Online grocery strategy Amazon Grocery is a private-label brand that targets "price-conscious" shoppers, offering most products under $5. The brand offers products across all grocery categories, including fresh produce, meat, seafood, dairy, pantry essentials, snacks, and everyday items such as paper towels and other household goods.
