Buying the cheapest "Pro" version of Apple's new iPhone lineup just got $100 more expensive. The brand new iPhone 17 Pro starts at $1,099. That's a $100 increase from the starter iPhone 16 Pro model, which launched at $999 with 128 GB of storage. Unlike its predecessor, though, the entry-level iPhone 17 Pro has 256 GB - more storage than last year's cheapest iPhone 16 Pro.