fromVogue
5 days agoHow Anthropologie Conquered Millennial Cringe
On her desk at Anthropologie's Philadelphia headquarters, CEO Tricia Smith keeps a palm-sized rock wrapped in a paper sleeve, neatly tied with a bow. It's packaged as if it would be sold at the retailer, with a price of $1,000. Her team made it for her after a woman's TikTok went viral in September, in which she unboxes a rock from outside, pretending it's a pricey new decoration from Anthropologie in front of her boyfriend to see his reaction.
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