#attribution-modeling

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Marketing tech
fromExchangewire
11 minutes ago

Emerging channels, cleaner pipes: Assembly's Tom Cogan on where MENA programmatic is heading - ExchangeWire.com

MENA brands concentrate spending on two channels while CTV, audio, DOOH, and AI search offer significant untapped growth opportunities, with last-click attribution limiting broader channel adoption.
Marketing
fromDigiday
2 months ago

How brands are measuring value across the entire customer journey

Marketers struggle to measure brand advertising's long-term impact, causing budget allocation to favor short-term retargeting over brand building and new customer acquisition.
Marketing tech
fromAdExchanger
2 months ago

Meta Has A New Way To Measure Social Engagement (Because Clicks Don't Cut It) | AdExchanger

Meta is replacing click-through attribution with engage-through attribution to better measure social media's unique engagement signals like shares, likes, saves, and comments.
Social media marketing
fromSocial Media Today
3 months ago

The analytics blind spot: Why 70% of marketers can't prove social media ROI (and how to fix it)

Consolidate fragmented social and analytics data into a unified platform, define business-specific ROI and attribution, and measure true social media impact.
Marketing tech
fromThe Drum
6 months ago

The measurement stack is broken. How do we fix it?

Fragmented measurement stacks cause paralysis, undermining marketing decisions and growth; integrated, trustable measurement is needed to enable timely investment and action.
fromForbes
1 year ago

The ROI Trap: Why Marketers Struggle To Measure True Performance

The problem? Many marketers fall into the ROI trap; they either misattribute conversions, focus on short-term gains or struggle to quantify the impact of their brand-building efforts.
Marketing tech
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