MarketingfromForbes1 month agoWant Your Marketing Messages To Land Better? Try Cognitive EmpathyCognitive empathy prioritizes understanding how people think—their context, pressures, assumptions, and likely reactions—rather than mirroring their emotions.
Marketing techfromHubspot9 months agoAttribution is garbage, says this email expert. (Plus, 3 reasons Jay's a loser.)Email marketing offers equality among brands, allowing any marketer to communicate effectively with their audience.Successful email marketing requires providing value before making asks, treating the inbox like a social scroll.