#audience-trends

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Media industry
fromPoynter
11 hours ago

'NBC Nightly News' anchor Tom Llamas on why the evening news still matters - Poynter

Evening network news still reaches 15–20 million viewers, serving as appointment television and providing trusted context amid widespread online misinformation.
Media industry
fromDigiday
1 month ago

Digiday+ Research: Publishers' growing focus on video doesn't translate to social platforms

Publishers are investing in vertical video but prioritizing distribution on their own sites and apps while social platform usage shifts, with Instagram and YouTube rising.
fromwww.theguardian.com
4 months ago

The Guide #208: How theatre is holding its own in the age of artificial intelligence

Last year, more than 37 million people settled their behinds into the red-velvet upholstery, plastic chairs or wooden I'll only tolerate this because it's the Globe benches of a theatre. West End attendance has reportedly grown by 11% and regional audiences have increased by 4% since 2019 pretty impressive amid a cost of living crisis and after a pandemic that had us all locked in our houses.
Artificial intelligence
fromRAIN News
5 months ago

Free and easy: Radio's key assets as audience metrics tread water (Jacobs Media TechSurvey)

In this general appraisal, there is a generational aspect, unsurprisingly. While AM/FM listening remains stable, that number drops as the age goes down. Even so, the youthful drop in radio listening is hardly catastrophic; all age groups remain above 80% radio listeners for at least an hour per day. This is illustrated in the graphic below, along with a general decline (from 92% to 87%) across the entire surveyed population.
Media industry
Boston
fromBoston.com
6 months ago

98.5 The Sports Hub continues reign atop Nielsen Audio Ratings

The Sports Hub's "Toucher and Hardy" leads morning drive ratings with 17.7, while WEEI's "The Greg Hill Show" follows at 7.8.
fromNew York Post
7 months ago

Fox News Channel sees 109% surge in YouTube viewership, besting MSNBC, CNN

Fox News has outperformed its rivals on YouTube, doubling views from last year with over 2.3 billion, highlighting a significant shift in media consumption.
Media industry
Media industry
fromTechCrunch
7 months ago

Streaming viewership exceeded cable and broadcast combined for the first time last month, report says | TechCrunch

Streaming services have surpassed cable and network TV in viewership for the first time in the U.S.
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