#b2b-buyer-journey

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Artificial intelligence
fromMarTech
5 days ago

Gen Z leads surge in daily AI use, as B2B buying enters the generative era | MarTech

Gen Z professionals widely use AI daily at work, making embedded AI a software baseline and reshaping B2B research, buying, and content demands.
fromMarTech
1 week ago

AI search is collapsing the B2B buyer journey | MarTech

The digital landscape keeps evolving, but the rise of AI-powered search marks a more profound shift. Tools like ChatGPT, Perplexity and Google's AI Overviews are transforming how information is discovered and consumed - reshaping the pathways between brands and buyers. For B2B marketers, this moment brings both complexity and opportunity. The familiar playbook that once guided prospects through a predictable journey is being rewritten in real time.
Marketing tech
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