Every year, many dispensaries across the United States experience the same problem: a sudden and sharp decline in revenue between August and September. The numbers are consistent, with most stores reporting a 15-25% drop compared to the final weeks of summer. Yet despite how predictable this shift is, most dispensaries treat it like a surprise. Some stores thrive during this period, particularly those located in college towns where students return in September and fuel higher traffic.
Excitement, nerves and new beginnings filled schoolyards across Brooklyn on Thursday morning as New York City public school students returned for the first day of classes. From Park Slope to Bushwick and all across Brooklyn, families reflected on milestones, fresh starts, and the rollout of the state's new "bell-to-bell" cell phone ban. At M.S. 582, The Magnet School for Multimedia Technology and Urban Planning in Bushwick, Governor Kathy Hochul greeted students at 8:45 a.m., emphasizing her push for distraction-free classrooms.
Chip City is offering a free cookie today, September 4, in celebration of back-to-school season. Chip City, founded by two childhood friends in Astoria in 2017, rotates more than 100 cookie flavors throughout the year. This week, featured flavors include S'mores, Confetti, Cookies N Cream, Dark Chocolate Peanut Butter, Chocolate Lava Cookie, Lemon Berry, Dairy-Free Cookie Butter, Mixed Berry Tart, Biscoff Cookie Butter Crookie and more.
Every year at this time, I think of a quote from the Bible, but which I know from Oranges Are Not the Only Fruit by Jeanette Winterson, in which seven-year-old Jeanette stitches a needlepoint sampler decorated withthe inscription: The summer is ended and we are not yet saved. We are not yet saved: no, not in this house, where I experience the back-to-school week in September far more urgently than New Year's Day as the time of year for a behavioural reset.
Nike is overhauling its in-store presence, and my visits to five retailers this back-to-school season suggest the approach isn't one size fits all. Its retail partners, like Foot Locker and Snipes, seem to have the deepest markdowns, while Nike's stores have a broader selection. That's based on my store checks in New York, including Nike's new location in Brooklyn, two Foot Locker stores, streetwear retailer Snipes, and Urban Outfitters.
One of the emails that parents dread most during summer months is the list of school supplies that will be required for their children's classes. Sometimes, it coincides with having to buy a new computer, clothes and shoes, in addition to tuition payments and monthly preschool fees. All this makes back-to-school the second-largest annual expense for families. The annual ritual is further complicated this year by a combination of cumulative price increases over the last few years and expected price hikes due to tariffs.
The back-to-school grind is a juggling act, but one that can be made a little bit easier when you're not tirelessly pitting cherries for a toddler's lunch like a footman at Versailles, or scrambling to make dinner from scratch. It's hard enough to get your kids dressed and out the door by 7:15 AM, and often that means scrambling to slap together a PB&J (no shame, we love a PB&J) when we might have preferred a more diversified meal.
The things that you think will fix you are just distractions, because real change is much harder than an Amazon 'buy now' button. Schools are back and with them will return (I hope) some semblance of sanity and normality. Along with the semblance of sanity and normality, there's also the customary 'school's back' heatwave that we can look forward to.
American Eagle's marketing campaign featuring Sydney Sweeney highlights challenges in effectively communicating with a diverse audience, as backlash arises over perceived racist and sexual undertones.
"Take your kids to the elementary school this weekend, pack them all up with their book bag, their lunchbox, cute little back-to-school outfit, their new shoes - all the works - and go take a tripod to that elementary school, junior high, high school ... and go take the back-to-school pictures on the weekends."
Simplifying food choices, such as keeping easy, healthy snacks available, eases the stress of back-to-school for families. Easy-to-prep lunches and batch cooking save time.