#behavioral-marketing

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fromEntrepreneur
3 weeks ago

Why Focusing Only on Profit Is Holding Your Business Back | Entrepreneur

Financial, environmental and community goals aren't competing objectives; they're interconnected. This is why founders who chase revenue at the expense of value for their customers or broader social impact often experience limited growth. This is a bit like buying a gym membership and then letting your diet go because you're working out. Just like healthy eating habits are part of an effective fitness plan, your mission and values are essential parts of creating a business plan that works.
Startup companies
Marketing tech
fromMarTech
4 months ago

7 ways to put behavioral marketing to work-starting now | MarTech

Behavioral marketing uses first-party data to enhance customer engagement effectively and ethically.
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