#data-driven-marketing
#data-driven-marketing

RAGs To Riches: How Retrieval-Augmented Generation Is Changing Advertising

RAG enhances AI-generated advertising by improving contextual relevance, accuracy, and alignment with brand messaging.

fromHubspot

in 5 months

Social media marketing

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Marketing tech

Why guaranteed access matters when it comes to securing premium DOOH inventory

RAGs To Riches: How Retrieval-Augmented Generation Is Changing Advertising

RAG enhances AI-generated advertising by improving contextual relevance, accuracy, and alignment with brand messaging.

fromHubspot

in 5 months

Social media marketing

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Marketing tech

Why guaranteed access matters when it comes to securing premium DOOH inventory

more#digital-marketing

Smarter product assortments can lead to impressive increases in sales

Data-driven decisions enhance retail media strategies and improve sales performance.

The transaction is the new cookie: why retail media is poised to eat adland

Retailers are leveraging transaction data for targeted advertising, challenging the traditional cookie-based model.

Zitcha's platform enables self-service retail media networks, focusing on retail operators over adtech teams.

Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

Smarter product assortments can lead to impressive increases in sales

Data-driven decisions enhance retail media strategies and improve sales performance.

The transaction is the new cookie: why retail media is poised to eat adland

Retailers are leveraging transaction data for targeted advertising, challenging the traditional cookie-based model.

Zitcha's platform enables self-service retail media networks, focusing on retail operators over adtech teams.

Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

Harnessing Data-Driven Marketing To Propel Growth

Data-driven marketing is essential for effective strategy and enhanced business performance.

Personalization through data analysis boosts customer satisfaction and engagement.

WPP ups the data-driven arms race with the purchase of InfoSum

WPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.

The deal reflects WPP's strategic move to enhance client-first data integration.

fromAdweek

Uniting Brand, Media, and Ecommerce to Drive Growth With Molson Coors

Brand and performance synergy enhances campaign impact.

Data-driven strategies elevate marketing's influence.

Unified structure accelerates growth and execution.

Marketing tech

The ROI Trap: Why Marketers Struggle To Measure True Performance

Marketing tech

B2B Marketing Analytics And Benchmarks In 2025

3 months ago

Harnessing Data-Driven Marketing To Propel Growth

Data-driven marketing is essential for effective strategy and enhanced business performance.

Personalization through data analysis boosts customer satisfaction and engagement.

WPP ups the data-driven arms race with the purchase of InfoSum

WPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.

The deal reflects WPP's strategic move to enhance client-first data integration.

fromAdweek

Uniting Brand, Media, and Ecommerce to Drive Growth With Molson Coors

Brand and performance synergy enhances campaign impact.

Data-driven strategies elevate marketing's influence.

Unified structure accelerates growth and execution.

Marketing tech

The ROI Trap: Why Marketers Struggle To Measure True Performance

Marketing tech

B2B Marketing Analytics And Benchmarks In 2025

more#marketing-strategy

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

Demonstrating how the brand drives higher value through data and insights becomes crucial to justify premium positioning and resist price wars.

Marketing tech

Growth hacking

How Generative AI Is Transforming The Software Growth Landscape

Generative AI is revolutionizing growth strategies for software companies by enabling hyper-personalization and increased content production.

fromWhat's Trending

Data-Driven Marketing Strategy Guide for Beginners

Tailoring marketing campaigns with a data-driven strategy is essential for businesses to effectively compete and engage consumers.

Managing complex marketing campaigns | MarTech

Effective campaign management can significantly improve efficiency and impact.

Collaboration is key to achieving successful marketing campaigns.

Data-driven strategies optimize decision-making and outcomes in marketing.

fromClickUp

4 months ago

Marketing

40 Marketing KPI Examples to Track Performance in 2025

fromMarTech

3 months ago

Managing complex marketing campaigns | MarTech

Effective campaign management can significantly improve efficiency and impact.

Collaboration is key to achieving successful marketing campaigns.

Data-driven strategies optimize decision-making and outcomes in marketing.

fromClickUp

4 months ago

Marketing

40 Marketing KPI Examples to Track Performance in 2025

Why mobile is the key to winning in 2025 - and how brands can stop losing customers

Mobile should be central to customer engagement strategies to foster loyalty and retention.

Online marketing

3 months ago

Council Post: How To Use Data To Drive Advertising Decisions And Increase Conversion Rates

Effective use of data in advertising involves clear goals, focused metrics, audience insights, and tailored strategies across different platforms.

Privacy professionals

fromHackernoon

4 months ago

The Rise of Manipulative Surveillance | HackerNoon

Targeted advertising leverages personal data, transforming marketing into a strategy that often prioritizes business profit over user privacy.