Psychology
fromMail Online
1 week agoWhy red lipstick fans are secret spice lovers
Eating spicy food increases consumers' preference for colorful products by up to 30 percent due to heightened excitement and positive arousal from benign masochism.
When we read a horror novel, it activates the brain's fear response, releasing adrenaline and other stress hormones that put us on high alert, allowing us to experience a thrill without being in real danger. Known as benign masochism, reading can provide a safe way to satisfy our curiosity about the more disturbing aspects of human nature (Yang & Zhang, 2021).