Marketing tech
fromAdExchanger
3 weeks agoBetterment's 'AntiMarketing' Machine | AdExchanger
Betterment's marketing strategy focuses on long-term investment and customer retention rather than short-term trading engagement.
Betterment, which offers automated investment and financial planning services, first disclosed the breach in January after detecting unauthorized access to certain internal systems on January 9. Betterment said the hacker gained entry through a social engineering scheme that relied on impersonation to infiltrate third-party marketing and operations tools, then used that access to send customers a fraudulent cryptocurrency promotion disguised as an official company message.