#brand-control

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fromAdExchanger
1 day ago

This Company Says It's Found A Way To Balance Automation With Human Control | AdExchanger

Creative Hub allows brands to analyze current ads to determine what is and isn't working and revise accordingly. For example, one client saw that ads set in daytime performed noticeably worse than ads in nighttime settings.
Marketing
fromwww.adweek.com
3 months ago

Duke's White Lotus Response Squandered an Opportunity

This season of The White Lotus is a fever dream of power, pills, and moral collapse, and right in the middle of it, one of the most powerful brands in sports and education, Duke University, made an uninvited cameo.
Mental health
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