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Marketing tech
fromThe Motley Fool
7 hours ago

Trivago (TRVG) Q1 2026 Earnings Transcript | The Motley Fool

Total revenue reached EUR 142.9 million with 15% year-over-year growth, driven by branded channel performance, regional diversification, and improved conversion rates of 58% compared to Q1 2023.
Marketing tech
fromNeil Patel
3 weeks ago

Marketing Measurement 101: How to Measure Marketing ROI

Measuring marketing ROI requires causal proof, not just attribution, to understand actual impact and navigate structural visibility gaps.
Marketing
fromMarTech
3 weeks ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Marketing
fromThe Mirror US
3 weeks ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
Marketing
fromDigiday
1 month ago

A year after Unilever, the ad-funded creator economy is still catching up to its own ambition

Unilever's CEO declared creators central to media strategy, shifting influencer marketing from experiment to strategic pillar with significant budget allocation.
Growth hacking
fromForbes
1 month ago

5 Go-To-Market Trends To Know For 2026

Growth-stage companies are shifting from short-term marketing spikes to compounding systems, with strategic brand investment and multi-channel approaches becoming essential for long-term ROI and market leadership.
fromFortune
2 months ago

I'm the CEO of the 1980s most viral restaurant, Tony Roma's. We're still thriving but viral brands keep turning into pumpkins | Fortune

This is becoming a familiar pattern. Brands explode onto social media with fairy-tale success. Then the clock strikes midnight, and they are gone. I run Tony Roma's, a 54-year-old brand ranked No. 2 in Newsweek's Excellence Index, after Starbucks. Our unit count is not what it was in the 1980s, but we continue to serve customers profitably across five continents. Here's the tension: Social media has genuinely democratized entrepreneurship.
Venture
#tiktok
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