Marketing
fromAdweek
2 days agoThe 2026 Marketing Vanguard Awards: Fiercely Human Amid Rapid Change
Marketers must embrace AI opportunities while prioritizing team and customer engagement to elevate brand impact.
McDonald's CEO Chris Kempczinski was widely mocked after an Instagram video showed him looking uncomfortable while sampling the Big Arch burger, taking only one small bite and repeatedly calling the food a "product." Comments were ruthless, with users questioning whether the CEO had ever eaten McDonald's before and joking that the video was great advertising for Burger King.
Laurie Ann Goldman, who helped turn Spanx into a global powerhouse as CEO before moving on to run Avon and Tupperware, is now CEO of Audien Hearing. In an exclusive interview with Fortune ahead of today's announcement, the veteran brand builder talked about her plans to scale the over-the-counter (OTC) hearing aid brand, currently used by more than 1.5 million customers.