YouTube unveils new ways for creators to earn with brand deals, YouTube Shopping program | TechCrunch
YouTube will enable creators to swap brand sponsorships in long-form videos and add automated product tagging and Shorts brand links to boost creator earnings.
Sam's Club Bets On Experiential Retail Media With INDYCAR Sponsorship
Sam's Club transforms retail media into experiential, orchestrating supplier activations at events like races and concerts to drive direct sales and brand exposure.
Why This AI Influencer Earns 40 Times More Than Its Human Counterparts
Artificial intelligence-powered influencer Lu from Magalu has shared 74 sponsored Instagram posts over the past year, paid for by brands like Netflix and Hugo Boss. Lu boasts 8 million followers on Instagram and 7.4 million on TikTok.