#business-psychology

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#branding #b2b-startups #brand-strategy #influence #communication-skills #empathy #leadership
Marketing
fromBusiness Matters
2 weeks ago

Firestarter: the London consultancy helping scale-ups build braver B2B brands

Firestarter helps scale-ups build bold, distinctive brands by combining creative branding, psychology-based strategy (DARE), and full-service execution to amplify authenticity and differentiation.
Mental health
fromInfoQ
4 months ago

Engineering Influence and Forgetting the Soft Skills

To influence effectively, communicate in ways that resonate with the audience's mental state.
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