Marketing
fromThe Drum
2 weeks agoOptimizing Your B2B Marketing Strategy with Video
Immersive video enhances buyer engagement and should be integrated into marketing strategies for effective measurement of success.
#buyer-engagement
#buyer-engagement
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#real-estate #immersive-video #marketing-strategy #ctv #success-measurement #b2b-marketing #super-bowl-week
fromMarTech
2 months agoB2B marketers should stop punting on Super Bowl week | MarTech
B2B marketers usually treat Super Bowl week like a black hole for engagement. The assumption? Everyone's distracted, inboxes are crowded and it's safer to go quiet and wait it out. But new data from HubSpot turns that logic on its head. After analyzing marketing activity and buyer behavior during the past three Super Bowls (2024-2026), HubSpot found that while many B2B brands pull back, audiences are actually more engaged - and not just during the game.
Marketing tech
fromRedfin | Real Estate Tips for Home Buying, Selling & More
9 months agoVacant Home Staging 101: What Every Seller Should Know
A well-staged vacant home helps buyers connect emotionally, visualize the space, and ultimately make stronger offers. Without it, even the most beautiful listing can feel cold, confusing, or forgettable.
Renovation
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