#calgary-stampede

#calgary-stampede

The McDonald's Cowboy Closeups campaign features sartorial optical illusions that weave famous menu items into traditional Western fashion staples, provoking a playful hunger.

The purple toasted cob of corn shines under the afternoon sun as 25-year-old Allison Zhou lifts it up to show her friends on the opening day of the Calgary Stampede. It's ube-flavoured and covered in white and black sesame seeds. The cost? $15. 'Overpriced, but it's my first Stampede,' said Zhou, who moved to the city a few months ago from Toronto. 'It's very unique, so I'm down to try it.'

Pancakes have become a core food group at Calgary Stampede, reflecting community values and the city's long-standing tradition of offering free flapjacks since 1923.