#campaign-effectiveness

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#audience-targeting
fromExchangewire
1 day ago
Marketing

"Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers": JCDecaux's Mark Halliday on Omnichannel Effectiveness - ExchangeWire.com

fromExchangewire
1 day ago
Marketing

"Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers": JCDecaux's Mark Halliday on Omnichannel Effectiveness - ExchangeWire.com

more#audience-targeting
fromExchangewire
3 days ago

Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum

Using the Mindset Graph, they identified how different contexts resonated with each persona to varying degrees - for example, there was a strong link between Old Mout Cider and Travel and Attractions content.
Digital life
Marketing tech
fromAmazon Web Services
2 months ago

Elevate marketing intelligence with Amazon Bedrock and LLMs for content creation, sentiment analysis, and campaign performance evaluation | Amazon Web Services

Generative AI can significantly enhance marketing intelligence by integrating sentiment analysis and campaign effectiveness prediction.
Marketing tech
fromwww.thedrum.com
2 months ago

Nominations revealed for The Drum Awards for Marketing 2025

The Drum Awards for Marketing 2025 highlights effective marketing efforts across global regions, celebrating industry excellence.
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