fromForbes1 week agoBeyond DEI Fatigue: How CARES Framework Builds Authentic Brand TrustThe CARES Framework proposes that the next era of brand trust will be shaped by how brands proactively address five core dimensions of consumer well-being.Social media marketing
Marketing techfromForbes1 month agoHow Sequel Tampons Wins Female Brand Trust Through Men's SportsSequel's stadium sponsorship exemplifies a shift in recognizing menstruating fans' needs in sports settings.