#chatgpt-advertising

#chatgpt-advertising

OpenAI has begun asking a small group of advertisers to commit a minimum spend of USD$200,000 (£148,000) as it tests advertising on ChatGPT, the company has confirmed. The initiative is being run as a tightly managed beta, with participation limited to a select number of brands. According to an OpenAI spokesperson, the restricted rollout is intentional and designed to assess which types of advertising deliver meaningful value to users within the ChatGPT experience.

The logic is straightforward. The same user intent brands have been trying to capture organically inside ChatGPT will inevitably be monetized widely. All the unglamorous groundwork of the past two years - cleaner data, consistent messaging and learning how the models interpret it all - becomes the rehearsal for a paid campaign in a chat-first internet. First marketers learn how to recommend organically. Then they figure out when it makes sense to buy their way into the conversation.