"Advertisers buy impressions," Jorge Richardson, cofounder and CEO of Hope Hydration, told Forbes. "If we can put free water in the places that have the highest impressions, we're both maximizing the number of ad impressions and maximizing our potential for impact."
Cyprus has ranked the best for clean swimming water with 99.2 percent of its 123 tested waters rated as excellent, the highest score possible.
Clean water has become something of a luxury these days, with tap water quality varying wildly from city to city. Municipal treatment plants do their best, but aging infrastructure and environmental contaminants still find their way into our glasses.