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Marketing tech
fromExchangewire
1 week ago

Clinch Becomes the First Ad Server to Reach Amazon Custom Audiences via S2S Integration

Clinch expanded collaboration with Amazon Ads to access Amazon Custom Audiences and behavioural signals, enabling privacy-safe, data-driven creative serving and streamlined campaign workflows across Amazon DSP inventory.
fromAdExchanger
1 week ago

Amazon Audiences Help Keurig Dr Pepper Improve Personalization And Reach | AdExchanger

The integration, announced on Thursday, marks the first time a third-party ad solution has been able to serve ads to Amazon custom audiences. Through a direct server connection with a third-party platform like Clinch, Amazon can boost usage of its DSP and attract more advertiser spend without giving up control of its data. Clinch's clients, including Keurig Pepper, can now reach Amazon audiences not just on Amazon's own properties, but on any publisher who sells via Amazon DSP, including Disney, ESPN and NBC.
Marketing tech
Marketing tech
fromExchangewire
4 months ago

Iberia Takes Full Control of Omnichannel Advertising with Clinch's AI-Powered Flight Control

Iberia Airline adopts Clinch's Flight Control for self-service omnichannel advertising, enhancing agility and campaign management.
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