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Marketing tech
fromDigiday
2 hours ago

Amazon is dialing up its DSP in pact with SiriusXM

Amazon DSP integration with SiriusXM unlocks 160M+ audio listeners, enabling targeted, measurable, omnichannel advertising across streaming, podcasts, and broader formats.
Marketing tech
fromBusiness Insider
5 days ago

Netflix is teaming up with Amazon, and it's dragging down adtech rival The Trade Desk's stock

Netflix will permit advertisers to buy ads via Amazon DSP starting Q4, escalating competition and contributing to significant declines in The Trade Desk's stock.
fromVariety
5 days ago

Netflix, Amazon Set Alliance to Broaden Connected-TV Impressions for Ad Buyers

Such alliances may help as Madison Avenue grapples with a glut of broadband-TV inventory on the market, much of the supply growing due to the entrance of both Amazon and Netflix into ad-supported streaming. This partnership will deal primarily with so-called "programmatic" advertising, or digital inventory that gets bought based on algorithms that define qualities of the specific consumers being sought by a marketer.
Marketing tech
Marketing tech
fromAdExchanger
2 weeks ago

Roqad Acquires Zeotap's Third-Party Data Arm To Get A Leg Up On Identity In Europe | AdExchanger

Roqad acquired Zeotap-Data to expand identity resolution and inherit major ad platform integrations while Zeotap focuses on its CDP, retaining identity-graph access for five years.
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