fromCreative Bloq
1 day agoRadical new iPhone 17 colour could be a first for Apple
New reports suggest Apple is planning an exclusive new colour designed to complement the new Liquid Glass design language of iOS 26. This colour will initially appear as white, but will exhibit different effects under varying light conditions. A holographic or iridescent iPhone would signify a departure from Apple's traditional single hues, as the company has typically focused on silver or grey shades, with brighter colours only appearing more recently.
Apple