CDP Hightouch Has A Shortcut For Making UIDs | AdExchanger
Hightouch's ID Express converts emails and phone numbers into privacy-safe UID2 identifiers, enabling addressable targeting and suppression through ad platforms like The Trade Desk.
GrowthLoop wants to help retailers capture more retail media dollars | MarTech
GrowthLoop launched Compound Marketing Engine to help retailers organize cloud-based first-party data, create precise audience segments, and scale retail media networks efficiently.