Television
fromTechCrunch
9 hours agoAs YouTube grows on TV, it eyes more interactive video across formats | TechCrunch
YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
"The home screen has become the front page of the connected household," said Ed Wale, VP, international at LG Ad Solutions. "It's where content is discovered, decisions are made, and increasingly, where brands can capture attention with high-impact, native formats."