#consumer-identity

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Marketing
fromInc
1 day ago

He Built a $250 Million Brand. Then He Left to Start Over

Todd Meleney launched While on Earth, a performance wellness brand, after building Nobull into a $250 million company, focusing on distinct branding.
fromYanko Design - Modern Industrial Design News
2 weeks ago

One Galaxy S26 Ultra Case Glows in the Dark. The Other Has a Built-In Thermal Sensor. Pick One. - Yanko Design

People are buying identity as much as they are buying protection. Aulumu, the Shenzhen-based accessory brand with a growing cult following, seems to have understood this from day one. Which is exactly why the brand showed up to the Samsung Galaxy S26 Ultra's launch with two cases that could hardly be more different from each other.
Gadgets
Marketing
fromCreative Review
3 weeks ago

The rise and rise of the stunt product

Brands deploy stunt-like product launches as cultural signals to align with consumer identity, ignite fandom, and drive participation while ensuring commercial viability.
Cars
fromdefector.com
8 months ago

A People's History Of Climbing On Cars

Car design transforms appliances into identity-projecting vehicles, justifying high consumer spending.
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