#consumer-psychology

#consumer-psychology

Great branding sells a fantasy, engaging customers through curated exclusivity and elevated price tags, appealing to their desire for identity and belonging.

Even users who were dissatisfied with the older version still push back against a fix, showing that rejection of change is often about user psychology.

"People really gather around this doll. It's created so many communities, offline and online; it’s sort of becoming a glue that brings people together in some way."

"Many organizations mistakenly believe that offering free products or services will boost adoption and goodwill. However, this strategy often leads to hidden costs and unintended consequences."

Aspirational marketing effectively connects consumers with a vision of their ideal selves, making them more likely to pursue products that embody those aspirations.

Black Friday deals often present themselves as the best discounts of the year, but in reality, many items are priced similarly or even lower during other sales.