#consumer-values
#consumer-values

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Why now is the perfect time for brands to build their creator community

Brands that support their customers during crises strengthen relationships and enhance brand image.

Accessibility Can't Stop at the Shelf: An $18 Trillion Lesson for Marketers | MarTech

Accessibility-focused design drives brand loyalty, reputation, and measurable growth while becoming a powerful marketing differentiator across industries.

Social justice

fromHarvard Business Review

6 months ago

What Consumers Really Want Brands to Do About Social Issues

Consumers expect brands to reflect societal values, forcing companies to balance public commitments amid backlash and regulatory shifts to maintain trust.

Marketing

fromFast Company

6 months ago

Gen Z 'translators' promise to connect brands with elusive younger customers

Brands must use Gen Z translation services to authentically connect with digitally native, value-driven youth whose spending power is rapidly increasing.

Fashion & style

fromBusiness Matters

1 year ago

From Ukraine to Hollywood: Yaspis and the New Wave of Sustainable High-End Fashion

Luxury fashion is evolving to prioritize sustainability, purpose, and authentic stories behind garments.

A cultural shift is taking place, leading consumers to expect more ethics and responsibility from brands.