#content-authenticity

#content-authenticity

Adobe Firefly Creative Production for Enterprise expands the Firefly web app's ability to quickly resize and reframe thousands of assets. New enterprise-grade capabilities include a workflow builder for creating reusable production workflows; integrations with Adobe Experience Manager Assets and Frame.io to streamline asset import and export; and more than 20 generative and creative actions, including object compositing and brand checks.

Billion Dollar Boy's research found that around a third of marketers found that the following are their top three concerns: Managing relationships at scale, ensuring creator preference for brand partnerships, and maintaining authentic content.

Adobe writes, "One thing we've heard consistently in our conversations with creators is that they struggle to secure proper attribution for their work online."