#content-creators

#content-creators

The initiative announced on Thursday gives content creators support - such as promotions and the potential of funding - to create original shows exclusively for Tubi. The strategy mirrors that of Peacock, which enlisted TikTok creators last year to generate original content, indicating a trend among streaming platforms to tap into the popularity of social media influencers.

Last year, No 10 took an unprecedented step: it invited content creators to cross the threshold of Downing Street. Naturally, the creators all filmed themselves outside the famous door. Once inside, their most treasured possessions, their phones, were taken from them and exchanged for government-approved devices, so they could continue to take photos and record video without breaching security guidelines.

Gamers, this is our Oscars. While, unfortunately, the 2025 Game Awards has nothing to do with the Movie Fantasy League, it is still a welcome addition to awards season as a whole. Everyone needs a video game break! Just because the Peacock Theater in Los Angeles was all about video games, it doesn't mean Hollywood wasn't in attendance. JJ Abrams, Gabriel Luna, and Jeffrey Wright were some of the stars presenting and accepting awards, and of course, Miss Piggy is going to more than flirt with host Geoff Keighley as she teased her later appearance in the show. Where's Kermit?!

On 4 December, EBU members voted to bring in new rules preventing governments and third parties from disproportionate campaigns to promote their country's acts, but decided not to vote on Israel's inclusion in the competition. In a statement, the EBU said that "the Eurovision song contest 2026 should proceed as planned" with Israel competing, despite the country's military action in Gaza. As a result, four countries - Ireland, Spain, Slovenia and the Netherlands - confirmed that they will not partake in the 2026 contest, which will take place in Vienna next May.

Instead of sending home cooks to her decade-old, well-tested recipes, Google increasingly inserts AI-generated summaries stitched together from bits of her work and others' that often get the basics wrong. An AI-assembled version of Gargano's Christmas cake, for instance, would have people cooking a 6-inch cake for 3 to 4 hours at 320°F (160°C). "You'd end up with charcoal!" she said. Meanwhile, traffic to her turkey recipe is already down 40% year over year.

Are you still using Snapchat? It's the social media app that keeps on kicking, to the tune of more than 900 million monthly active users. Today, Perplexity.AI and Snap announced that the AI company will power AI search on Snapchat. This $400 million partnership means the AI startup will integrate its conversational AI answer engine in the Snapchat app, starting in early 2026.

Former professional footballers and content creators will team up once again for the second season of Baller League UK. The six-a-side format was set up in Germany by entrepreneur Felix Starck and footballers Mats Hummels and Lukas Podolski in 2023. The first UK edition took place in March and a US version will begin later this year with YouTuber IShowSpeed, Olympian Usain Bolt and World Cup winner Ronaldinho among the team managers.

The media landscape is undergoing a seismic shift, with most people and creatives unaware of the profound change in how content is consumed and experienced.

"We're moving away from traditional influencer partnerships toward authentic, relatable moments that truly resonate," said Lea Huruglica, emphasizing the shift brands are making in their promotional strategies.

"This is all about partnership: balancing strong protections for creators while removing barriers to AI innovation; and working together across government and industry sectors to deliver this."

Starbucks is hiring two content creators to travel the world for a year and shoot content for its social platforms, with pay up to $136,000.

Social media has made it easier for creators to earn 'passive' income through affiliate marketing, a sector expected to grow significantly in the coming years.

Expedia is leveraging social media, recognizing that 80% of millennials make travel decisions based on platforms, thereby enhancing the booking experience using AI.